With unprecedented access to Seán Quinn, the documentary series tells an extraordinary story. It is the story of how a farmer's son from Derrylin on the Fermanagh / Cavan border managed to build an empire from the limestone and shale-filled ground on which he was raised. Charting the dramatic expansion of the Quinn empire, from manufacturing to hospitality, property and insurance, the series details how Seán Quinn became a ‘chieftain' to his native region on the border; injecting employment, wealth and hope into a community which in part, remains fiercely loyal to him today. This series tells how, over the course of his career, Seán Quinn managed to go from school dropout to world the richest man in Ireland…only to lose it all.