When the lights turn on and the cameras start rolling at WJL Equities, a large family-owned construction company, the employees can't quite get the hang of being in front of the camera. "Does somebody want to say action?" confused company owner Billy Lougheed asks the production crew on the first day of filming. While the team has mastered the highly competitive world of New York's concrete construction business, they're not quite equipped to be reality stars. The cameras and crew throw a wrench into the already chaotic lives of the Lougheeds as they follow the everyday antics around the family business.